•     2.4 billion plastic pens are brought to the market. Sadly, 91 percent of most plastic pens are not recycled. In order to reduce the use of plastic pens, we decided to introduce eco-friendly pencils. We want to encourage people to ’Say No to Plastic Pens, Say Yes to EcoFriendly Pencils.”

•     In India only 20 percent of waste paper is collected and the rest goes for landfill. Out of 100 kilos paper used, only 30 percent comes back for recycling. We decided to do our bit to make a difference and that led us to start with newspapers in repurposing it to EcoFriendly pencils.

       We are fighting against a habit. Children after Class 5 and people, in general, do not use pencils. They have become dependent on pens, especially plastic pens. It is a habit. It is not easy to change a habit. But if a habit could be substituted with a more purposeful habit, then we could achieve some percentage of success. The purposeful habit is to get a child or an adult to realise that eco-friendly pencils

Becoming Eco-Friendly: THINK Responsibility

Becoming eco-friendly is more important than ever before. With the global population consuming resources at an unprecedented rate, it is crucial for people to shift their mindset in order to create a more sustainable future. THINK Responsibility is a concept that individuals can adopt, through which they acknowledge the environment and act accordingly. By embracing environmentally conscious thinking and taking action to reduce our carbon footprint, we can all contribute to a better future.

newspaper

Newspapers

Repurposing Waste Newspapers

f

Recycling Papers

Unlocking the Possibilities of Paper Recycling

g

green factory

Reduce, Reuse & Recycle