• 2.4 billion plastic pens are brought to the market. Sadly, 91 percent of most plastic pens are not recycled. In order to reduce the use of plastic pens, we decided to introduce eco-friendly pencils. We want to encourage people to ’Say No to Plastic Pens, Say Yes to EcoFriendly Pencils.”
• In India only 20 percent of waste paper is collected and the rest goes for landfill. Out of 100 kilos paper used, only 30 percent comes back for recycling. We decided to do our bit to make a difference and that led us to start with newspapers in repurposing it to EcoFriendly pencils.
• We are fighting against a habit. Children after Class 5 and people, in general, do not use pencils. They have become dependent on pens, especially plastic pens. It is a habit. It is not easy to change a habit. But if a habit could be substituted with a more purposeful habit, then we could achieve some percentage of success. The purposeful habit is to get a child or an adult to realise that eco-friendly pencils